Advertisers are still hungry for cookies

The quality of 3P audiences that have powered the digital advertising ecosystem for years are getting worse and worse. And there is no real improvement in sight. However, third-party cookie deprecation has been delayed yet again. If you have not started planning for a first-party data strategy, now is the time to take advantage of this reprieve.

Call us to schedule a consultation. Google's Campaign Manager 360 has a native integration with Google Tag Manager. We can create your first-party pixels and push them directly to a container. This is the very first step in implementing a first-party data strategy.

-- Sue